Tracey Luel, Founder of Her Golf Mentor

"I design ways to welcome more women to golf and help the industry to retain them."

Her Golf Mentor connects women to golf and its life long benefits.

Women

Coaching women who are passionate and motivated to make golf part of their lifestyle through a process of planning, customized program design and curating the best team.

Golf Industry

Consulting, strategy and execution for the golf industry. HGM drives innovation and change to attract, retain and engage more women.

Brands

Customized and integrated experiences designed to achieve sales and marketing objectives by leveraging women's golf.

Client feedback

Kelly G.

Golf Industry Client

"Signing up for the kickstart program was the best decision regarding my next steps in golfing. It has been a — pardon the pun — a game changer!

I have truly enjoyed being a part of this program. Tracey has found a way to inspire me, guide me in the right right direction, and keep me focussed with my goals for this season."

Golf Industry Client

"Tracey worked through a rigorous progress of assessment and strategic planning. Then she rolled out a very innovative program that helped us engage with our existing female members, and attract new ones."

Lisa A.

Golf Industry Client

Lisa A.

"What progress! Thanks again for all your support. We had a great day with our clients who were terrific and were impressed with my ability to actually hit the ball! What was most refreshing was how much everyone “played” along with my teeing up on the green and throwing my ball onto the green where needed; you taught me well. I would not have done it without you."

Tracey Luel, Founder of Her Golf Mentor

"I design ways to welcome more women to golf and help the industry to retain them."

Client feedback

Kelly G.

Golf Industry Client

Golf Industry Client

Golf Industry Client

Golf Industry Client

Golf Industry Client

Lisa A.

Golf Industry Client

Lisa A.

Growing Golf. One woman at a time.